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Selling America to the world

April 18th, 2014
03:32 PM ET

From Kiev to Damascus, Moscow to Caracas, there are very few international conflicts and debates where the actions and position of the United States is not influential.

In Ukraine, the United States stands solidly behind the interim government, and slapped some sanctions on Russian officials after Moscow annexed Crimea.

But as Moscow continues to play out a similar drama in eastern Ukraine now, the nation and its neighbors want to know what the U.S. is going to do, if anything, to prevent any further land grabs.

The people of Syria of course have been asking that sad question for three years now; despite laying out a red line over chemical weapons, the White House has kept a hands off policy there.

And then there's the tricky question of how the United States stretches over the head of governments to reach the people in countries such as Iran and Cuba.

In a world increasingly consumed by a war of words and polarizing propaganda, the art of public diplomacy is paramount, and the new U.S. Undersecretary of State for Public Diplomacy and Public Affairs has his work cut out for him today.

Rick Stengel, who was sworn in by Secretary of State John Kerry this week, is actually a former journalist and managing editor of Time Magazine. He now steps into the powerful role of telling America’s story and laying out its foreign policy goals for the world.

CNN’s Christiane Amanpour spoke with Stengel on Friday – his first TV interview.

Click above to watch.

And in a web extra, click below to hear Stengel speak about fighting al Qaeda's narrative online, and also the Israel/Palestinian peace process.

Fighting al Qaeda via social media


Filed under:  Christiane Amanpour • Latest Episode • U.S. Politics
soundoff (9 Responses)
  1. Ruf

    Christine Amanpour. If what Russia did in Crimea should not be tolerated in the 21 century, what is the USA and Britain doing in Diego Garcia. Do you not think the people of that country also deserve the same consideration against your two countries? why where they deported outside their land while you keep your army in that part on their land?

    April 18, 2014 at 5:13 pm | Reply
  2. malamappilai

    IT'S LIKE SELLING SAHARA DESERT AS A FERTILE LAND FOR CULTIVATION.........!

    April 19, 2014 at 7:21 am | Reply
  3. Silva France

    I cannt say anything we are in big crime of loosing our lands cos our goverment is just being greed they careless about our claim,R.S.Africa is just sendnd the Buer to Mozambique,and the issue of rhino poaching...

    April 19, 2014 at 12:14 pm | Reply
  4. Bas

    The Americans should not be feel downgraded by the current course of events, since the US keep on representing for many people on earth, the symbol of FREEDOM; and that raises them to the top, nowadays more than ever. It is not the American advance in technology to arouse admiration, although it is certainly enviable, but the American tendency toward democracy that is to be to praised; and by far more than what could appear at first sight. Freedom and democracy are the outcome of a long cultural growth and there is no way to bypass it. So, let me make some some odd examples. Imagine that tomorrow a Chinese genius makes up an exceptional way to produce nuclear weapons, so that in a month China could reach the heights of military capability or imagine that radical Muslims may join in a successful extremist crusade that allows them to subjugate all the Middle East and half African nations or finally, image that a group of Russian economists find out a method to raise the national GDP at such an extent to turn Russia into the most affluent state, would be that enough for that countries to take the lead? I do not think so, since in my opinion they would keep on lagging behind.
    As matter of fact, any actual development calls for being supported by a proper cultural grounds; differently it cannot be sustainable and unable to secure a concrete advance.. Besides, the process of cultural advance takes its time and neither can it be bought nor acquired by means of force. The Arab Spring's outcome proves it doubtlessly.as well as Venezuela's turmoil and and plight.(one of the main oil producers on Earth).
    Briefly, here is no way yet for the West to envy other political models and the long list of inconsistencies related to the Western system should be held just as a points of strength entailed in democracy.

    April 19, 2014 at 12:16 pm | Reply
  5. Prince Fabian

    To support an illegal and illegitimate government that outsted a democratically elected one is something of the dark ages. Eastern Ukrainians wants their president.

    April 20, 2014 at 9:11 pm | Reply
  6. chrissy

    Sad really! Why wasn't there this much outrage about Syria?

    April 20, 2014 at 10:32 pm | Reply
  7. Western Propaganda

    American culture of Maidan in Dnepropetrovsk

    Ukrainian nazis throw a guy off a bridge after making him say "Glory to Ukraine"

    [youtube=http://www.youtube.com/watch?v=9Gqipes0kHI&w=640&h=390]

    April 21, 2014 at 2:06 am | Reply
  8. hdq

    Deeds speak louder than any words.
    The very need to "tell the American story to the world", shows that an attempt to cover up the deeds by words.
    Why would one want to do such thing?
    Another case of "rebranding"?
    More "propaganda" or "hasbara"?

    April 21, 2014 at 5:47 am | Reply
  9. openmind

    Goverment and Media hand in hand. NOTHING NEW.! Since he was doeing the same job before being publicly offered government position.

    April 21, 2014 at 7:02 am | Reply

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