The man who may be India's next prime minister, Narendra Modi, is insisting he wants to be a leader for all Indians, not just the Hindu majority.
The latest reassurances come amid concern over his ties to Hindu nationalists, and anti-Muslim comments made by some in the group over the past few days.
But despite these concerns, the election momentum is still in Modi's favor.
His track record on the economy as chief minister of Gujarat is appealing to many in India who may be tiring of the ruling congress party, slow growth and high inflation.
India's big business looks to be backing Modi too, over Congress Party candidate Rahul Gandhi.
Voting in the world's largest democratic election is now in its third week.
A whopping 814 million people are eligible to vote – more than the population of the U.S. and Western Europe combined!
Jayati Ghosh is an Indian economist who is deeply troubled by the role of media and money in this election.
She spoke with CNN’s Paula Newton, in for Christiane Amanpour, on Wednesday.
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